Marketing Manager Italy​

Looking for a leader to take our purpose-driven brand to new heights!
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Marketing Manager Italy 🎯

Italy, Milan


Who are we?

Welcome to Edgard & Cooper – naturally tasty pet food that you, your pets & our planet can feel good about. 

What’s our mission?

To be the most sustainable, ethical, premium fresh pet food brand in the world! 

Sound like a mission you want to get on board with? Read on…

What type of breed are we looking for? 🐕

We’re on the hunt for a Marketing Manager who has a strong commercial mindset, highly creative and keen to take on an autonomous role with responsibility for building our growth momentum across Italy.

Want to wake up every morning knowing that every move you make has a real impact? Then join us and build your career within the fastest expanding and most purposeful pet business in Europe! 

What will be in your bowl? 🥗

As Marketing Manager Italy, you will be fully responsible for building the brand with autonomy from day one. You will set the direction and strategy for success and lead by example., working in close partnership with the current team in Italy & across Europe.

STRATEGIC EXCELLENCE

  • Develop & implement Italy’s annual marketing strategy using available data, insights and analysis to think outside the box and be better than the rest! 
  • Own and manage the annual marketing budget effectively in line with topline growth, ensuring that all activity is guided by clear measurement and ROI.
  • Sniff out the way ahead. You know your market and consumers inside out, building strong recommendations to influence NPD strategy, and deliver best in class launches with 360 campaigns that have tangible impact. 


FLAWLESS ACTIVATION

  • Develop and implement disruptive, creative activation plans that build awareness, engagement & long-term loyalty for Edgard & Cooper. 
  • Leverage all touchpoints at your disposal – online & offline – to create cohesive and truly brand focused activation. 
  • Build and own the Italy COMMs plan - spanning ATL, Performance Social, Influencers, Experiential & Shopper led activation. Make confident recommendations and amends to global assets, being creative in bringing the brand to life through the full mix of channels. 
  • Implement and deliver flawless brand reporting to Global Marketing Operations Lead to ensure clarity of focus and development of a results driven Marketing culture. 

TOP NOTCH TRADE TACTICS

  • Develop and implement a best in class, and category-leading trade marketing plan which unlocks sustainable growth for both E&C and our retail partners. 
  • Make recommendations and implement ongoing analysis to ensure our 4Ps are set for success, delivering optimisations where required.
  • Work in close partnership with the Head of Sales to ensure the category view and brand story is delivered in compelling and creative ways to unlock new business. 
  • Leverage e-commerce know-how to ensure our content and online proposition is better than the rest, developing product solutions with the e-commerce team where required.

DIGITAL MINDSET

  • Work closely with the Performance Marketing Manager to help drive the Italy direct to consumer strategy and play an integral role in helping to build success in this channel. 
  • Work closely with the Global brand team to help ensure development of fit for purpose content & creative to help fuel our performance marketing efforts. 

PASSIONATE ABOUT PEOPLE

  • Manage and develop the current Marketing Pack in the Italy creating a highly creative, driven and passionate team.
  • Implement a strong onboarding and training plan for new hires, including bringing in new talent where required. 
  • Help support & mentor the Brand Manager in the development of our Ambassador programme driving our sampling and experiential events activation across Italy.

Skills & tricks 🤹

  • A minimum of 6+ years’ marketing experience within an FMCG environment
  • The desire to make the next step and join an entrepreneurial, fast paced environment where you can build a strong brand in Italy.
  • Strong team player with leadership skills. Previous team management experience is a must!
  • Highly creative, with the ability to deliver disruptive, industry leading marketing strategies – often on a limited budget.
  • Strong understanding of the full media mix with excellent digital skillset.
  • An analytical strategic thinker with flexibility to adapt to changing situations in a rapidly growing business. 
  • Highly commercial mindset – strong financial understanding and ROI accountability echoes in all you do. 
  • Hold a masters or degree level qualification
  • An ethical approach in all you do - you align with our values. Oh and you love pets, of course!

Equal opportunitiesWe believe the strength of a pack comes from its diversity. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application. 

Accessibility: Our HQ office and satellite sites are wheelchair accessible


Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

Milan (IT)

Bastioni di Porta Nuova, 21
20121 Milano Directions View page

Culture

We call ourselves 'the pack' because we stick together. We are a bunch of animal-loving, purpose-driven pals! Working here means working in an international and supportive team where everyone has a voice. We’re big fans of curiosity and learning on the job, and if you want to join a fast-growing team and want to make a 'pawsitive' impact in the world then we might just have the role for you!

Just like our dogs – Edgard and Cooper – we’re friendly, fun and we look out for each other! Let’s raise the 'woof' together?

 

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