Field Marketing Manager France

Looking for a marketing wizard to take our purpose-driven brand to new heights!
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Field Marketing Manager France 🎯

 France, Paris


Who are we?

Welcome to Edgard & Cooper – naturally tasty pet food that you, your pets & our planet can feel good about.

 

What’s our mission?

To be the most sustainable, ethical, premium fresh pet food brand in the world!

Sound like a mission you want to get on board with? Read on…

 

What type of breed are we looking for? 🐕

We’re on the hunt for a Field Marketing Manager to take the lead on all things experiential in France.

 

What will be in your bowl? 🥗

As Field Marketing Manager France, you will be fully responsible for managing the brand activator squad and owning our in-store activations programme across France. You’ll have autonomy from day one, working in close partnership with Sales & Shopper marketing to drive engagement & ROI. You will set the country events strategy, covering both consumer and b2b trade fairs. Every day will be different and packed with challenges! 

IN-STORE EXPERIENTIAL

  • Own and implement the in-store activations plan for France. 
  • Own and manage the budget to make sure that our activations are working effectively to drive shopper conversion in-store.
  • Sniff out the way ahead. You’ll be able to identify which areas of the country, and which stores could benefit from a demo blast or in-store activity to drive our sales.
  • Set up experiments for continuous improvements: embody the analyse / ideate / prioritise test-cycle mentality.
  • You’ll be responsible for owning all our activations material and making sure we shine in-store !

PASSIONATE ABOUT PEOPLE

  • Manage and develop the current brand activator squad in France. You’ll build strong relationships and ways of working with the team to keep them engaged and motivated.
  • Implement a strong training & education plan for the team, including recruiting new activators when needed.
  • Build collaborative ways of working with the wider marketing team in France, especially with the Trade & Shopper team and Brand team.
  • You’ll be in direct contact with the global event strategist to share results, best practices and optimise efficiency of all offline experiences.

FLAWLESS EVENT MANAGEMENT

  • Develop and implement disruptive, creative events plans that build awareness, engagement & long-term loyalty for Edgard & Cooper. 
  • You’ll have responsibility for owning our consumer events across France, including fairs, specific events and our annual Edgard & Cooper Petstival – a 1x day celebration in the heart of Paris for all our E&C superfans and their four legged friends. 
  • You’ll work in close collaboration with the Sales team to ensure that our Trade shows reach as many new business prospects as possible.
  • Present your activation campaigns to management, inclusive all KPI’s to measure activation effectiveness and make wrap-ups
  • Manage budgets within events, but also on a more global level with your manager.
  • Ponder over future strategies for consumer events.

 

 

Skills & tricks 🤹

  • Solid experience managing or coordinating events.
  • Experience managing agencies and suppliers.
  • Hands on & pro-active attitude. You’re a natural problem solver with a positive mindset.
  • Results-driven and comfortable with data and analysis to measure the impact and ROI of our Field activities. You're always on the look to increase conversion rates and sales. Implement strategies for data capturing and consumer feedback.
  • Negotiation know how – you’re always looking for the best deal, and can effectively influence to get it.
  • Great time management skills, you’re comfortable managing schedules and budgets.
  • Creative eye – you’re always looking and thinking for new ways on how we can interact and engage with pet parents & their four-legged friends. Come up with unseen experiments in the pet industry. Think big!
  • Knowledge of CRM software and MS Office (MS Excel, PowerPoint)
  • Relevant language knowledge (French/English)
  • An ethical approach in all you do - you align with our values. Oh and you love pets, of course!

This is a full time role, with flexibility required for occasional weekend work.

 

Which pack are you joining?

We’re a young international company, and we’re growing fast. You’ll find yourself part of a passionate, professional, results-oriented team, helping to improve the health of our pets. We value ambition and a desire to build a highly successful career.

 

Sounds like your dream job?

Excellent – we want to hear from you! Apply on our careers site today!

 

Or, know someone who would be a perfect fit? Let them know!

Paris (FR)

80 Rue Réaumur
75002 Paris Directions View page

Culture

We call ourselves 'the pack' because we stick together. We are a bunch of animal-loving, purpose-driven pals! Working here means working in an international and supportive team where everyone has a voice. We’re big fans of curiosity and learning on the job, and if you want to join a fast-growing team and want to make a 'pawsitive' impact in the world then we might just have the role for you!

Just like our dogs – Edgard and Cooper – we’re friendly, fun and we look out for each other! Let’s raise the 'woof' together?

 

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