Brand Category Manager Cat

Belgium, Kortrijk

Our mission 🚀

In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, they decided to make their own. Now, 10 years later, our pack has over 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE

What type of breed are we looking for? 🐕

Ever been ignored by a cat? The slow blink, the turned back, the untouched bowl? Then you already know the toughest consumer on the planet. Now we’d like you to win them over. Across Europe.

As EU Brand Category Manager Cat, you own the full Cat category and drive its long term strategy and growth. You turn consumer insights, market trends and product performance into a clear vision and growth plans people can actually act on. You grow existing ranges, develop new innovations, shape how the brand shows up across markets, and make sure your knowledge and best practices get shared across teams.

What is in your bowl? 🍵

• Growth vision: build a 3 to 5 year growth vision for Cat, define and execute the strategy in line with our brand positioning and local market needs, and turn it into annual plans for the local business planning cycle.

• Portfolio & cost: own the Cat portfolio (innovation, renovation, activation), track performance against growth expectations, step in with corrective actions, and set priorities: must win segments, hero SKUs and cost optimisations.

• Brand & product foundations: use consumer and shopper insights to shape concepts and category direction, define messaging, claims and positioning for launches and core ranges, manage the artwork process, and partner with Marketing & Creative for consistent storytelling.

• Go to market: lead the global launch framework and 4P strategy with Markets Excellence (you own the global product and price proposition), align with commercial and creative teams on strong launch plans, engage with priority external customers, and equip local teams to launch in line with strategy and brand principles.

• Lead & share: lead and coach the Cat category team, be the Cat voice of the pack across the organisation, drive knowledge sharing across markets, and help build a strong team culture. (Yes, even the dog people will learn something.)

What skills & tricks should you bring? 🤹

• 6+ years in Marketing Strategy or portfolio roles

• Experience across multiple markets or regions

• Proven success launching and scaling innovations

• A track record in portfolio management and lifecycle planning

• Strong analytical skills, balanced with persuasive storytelling

• Understanding of category growth models, led by consumer insights and focused on product driven brand growth

• Proven ability to drive decisions with multiple stakeholders. Basically herding cats. Fitting, right?
  

Not sure if you tick all the boxes but our role truly excites you? Don’t let our job description hold you back, get applying!

The Money Bits 🎁

At Edgard & Cooper, we want work to feel as good as a belly rub. That’s why we offer:

• Pay: See Pay Transparency below

• Benefits: Meal vouchers, eco vouchers, hospitalisation insurance, cafeteria plan, 32 holidays plus the option to take an extra month off (unpaid) to recharge.

• Pet-friendly culture: Everyday is bring-your-pet-to-work day and pet food for your furry friend.

• Be more dog: Life is too short for rubbish work environments so get ready for fun team activities and a paid volunteering day.

• Flexibility: Option to work from home, plus one month per year to work from wherever makes you happiest.

• Wellbeing and growth: Gym access at Cottonpark, plus access to the wellbeing program and learning opportunities.

Pay transparency

We believe in being open about pay from the start. Every role has a salary range based on what the role involves and the Belgian market.

For this full-time role, the gross monthly base salary range is €5450 - €7500.

Every role comes with a bonus scheme, because when we do well together, there’s more to celebrate.

Where you land within the range depends on the experience, skills and capabilities you bring to the role. We apply the same principles consistently across candidates and consider internal equity.
 

Hiring Process 🕵️‍♀️

• Intro call with Hannelore, Talent Acquisition Specialist (30’)

• Competency based interview (45’)

• Case study with Panel (90')
  

Equal opportunities🌈  

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application. If your circumstances require any special arrangements at any stage of our interview process, please let us know.

Accessibility: Our HQ office and satellite sites are wheelchair accessible.