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Our core values

Here at Edgard & Cooper we live by 7 core values. Explore this page to find out more. Get your paws dirty and dig a little deeper into our vision.

  • Choose right, not easy

    We create tasty, ethical pet food that protects and nourishes our wonderful world.

  • Make your pet proud

    We take pride in everything we do, because we respect ourselves and others. No short cuts, no giving up.

  • Make mistakes, get better

    We make space and time for feedback, good and bad. After all, it’s only a mistake if you make it twice.

  • Be more dog

    Life’s too short for rubbish work environments. We find the fun in everything and stand together to make each other stronger.

  • Make it personal

    Even if no one was watching, we’d build our company the right way — it’s just who we are.

  • Make their day, everyday

    We love our customers - owners, cats and dogs alike. We'll always go the extra mile to make them happy.

  • Sniff out the way ahead

    We were born to be different and we're not afraid to forge a new path if it'll take us further.

sustainability

If you’re like us, you care about both pets and the planet. We’re a nature-loving pack on our way to become the most sustainable pet food brand in Europe. As part of our Zero Pawprint Plan, we have taken several steps with our portfolio to reduce our impact on the planet.

  • We are switching to paper-based bags, and saying no to plastic pouches.

  • We’re not fully there yet but we’re on a journey towards 100% ethical sourcing and adding more transparent sourcing information to our packaging.

  • We’re working to reduce the impact of our ingredients on the planet by choosing lower carbon intensive sources and adding the carbon footprint to every recipe on the front of each pack.

Read our Impact Report 2024 here!

Edgard & Cooper foundation

So far, with the help of our 12 charity partners, we’ve helped to improve the lives of more than 100,000 pets in need. But, we’re only just getting started and have big ambitions to do even more - from local volunteering days to adding new charity partners and causes in need of vital funding and attention

Donated 3M+ to the Edgard & Cooper Foundation.

1% of sales or 10% of profit (whichever one is higher) is donated to the Edgard & Cooper foundation. Since 2016, this resulted in donations of over €3.303.869. See the numbers below to see how this plays into action.

Vets trained and 13 vet nurses trained
Paw-inspiring charity partners supported by the Edgard & Cooper Foundation since 2016 in 15 countries
Dogs and cats sterilised
Dogs and cats vaccinated against rabies and other diseases