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SUSTAINABILITY MATTERS

If you’re like us, you care about both pets and the planet. We’re a nature-loving pack on our way to become the most sustainable pet food brand in Europe. As part of our Zero Pawprint Plan, we have taken several steps with our portfolio to reduce our impact on the planet.

  • We are switching to paper-based bags, and saying no to plastic pouches.

  • We’re not fully there yet but we’re on a journey towards 100% ethical sourcing and adding more transparent sourcing information to our packaging.

  • We’re working to reduce the impact of our ingredients on the planet by choosing lower carbon intensive sources and adding the carbon footprint to every recipe on the front of each pack.

Read our Impact Report 2023 here!