BPI Lead (Brand, Product Innovation & Impact)

Belgium, Kortrijk

Our mission

In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, they decided to make their own. Now, 8 years later, our pack has 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE

What type of breed are we looking for?

Are you ready to shake up the pet industry with game-changing products, sustainability, and innovation? As our BPI Lead, you’ll drive brand development, product innovation, and impact initiatives, leading cross-functional teams to create the future of pet care.

You'll have the unique opportunity to:

✅ Build & scale new product categories that pet parents love

✅ Ensure scientific validation of nutritional claims

✅ Integrate sustainability & impact into our innovation strategy

What will be in your bowl?

• Brand, product & impact Leadership
  • Develop a strategic vision for new product categories based on consumer insights.
  • Integrate sustainability & charitable initiatives into product innovation
• What teams will you be managing?
  • Dog & Cat Squad
    • Translate our brand into the world of cats and dogs
    • Build and own a strong product portfolio tailored to consumer needs
  • Impact & Science Squad
    • Drive higher standards & transparency in pet nutrition through research
    • Lead our Zero Pawprint Plan and oversee the Edgard & Cooper Foundation to maximize positive impact.
  • Product Chapter
    • Ensure high-quality product development with R&D partners
    • Lead fast MVP testing and make quick scale-up decisions
    • Validate nutritional claims with rigorous scientific research
    • Ensure the highest quality standards for all products
  • Insights Chapter (CMI)
    • Execute consumer research, qualitative & quantitative.
    • Ensure consumer obsession by listening, testing, and acting fast
    • Drive segmentation based on behavior, not assumptions

As BPI Lead, you’ll own the strategy for brand development, product innovation, and impact, ensuring our portfolio is future-proof, sustainable, and loved by pets and their humans.

• Brand dev, product & impact leadership – Define the vision for new product categories, driven by consumer insights and pet needs.
• Innovation & quality – Ensure high standards in product development, scientific validation of claims, and seamless product launches.
• Sustainability & impact – Integrate eco-friendly practices and drive initiatives through the Zero Pawprint Plan and Edgard & Cooper Foundation.
• Cross-functional collaboration – Work closely with operations, sales, and creative teams to bring ideas to life.
• Team leadership – Guide and inspire squads dedicated to dog & cat products, impact, and science, ensuring strategic growth and innovation.

What skills & tricks should you bring?

✅ Strategic thinker with experience in FMCG, pet food, or related industries

✅ Experienced in product development, brand and sustainability.

✅ Comfortable in a fast-moving, high-accountability environment

✅ Data-driven with a consumer-first mindset

✅ Strong people leader, with previous experience leading a cross-functional team

✅ Passionate about pets, food and making an impact.

What we offer

🏆 A mission-driven company challenging the status quo

🚀 Opportunity to lead innovation and drive tangible impact

💡 A dynamic work culture valuing ownership, speed, and creativity

💰 Competitive salary and benefits

🏋️‍♀️ Gym access at our office

👩‍💻 Flexibility to work from home

🐾 Pets at work so everyday is bring your pet to work day

🏝️ 32 days paid holiday a year

Equal opportunities

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application.

If your circumstances require any special arrangements at any stage of our interview process, please let us know.

We're looking forward to hearing from you.

Ready to make a difference? Join us in shaping the future of pet food! 🚀🐶🐱